Will Meurer is a UI Guy at Go to Gap’s site and find a product you like. Mouse over the image and you are given a big zoomed-in version of the picture that updates with the mouse position as you move the cursor over the image. It requires no click to activate, just a mouseover.
The zoomed in version covers up supporting information about the item, but that doesn’t bother me at all since the feature is effortless to de/activate, and when you want to look at the item more closely, as 37signals says, that other stuff “just doesn’t matter.”
Really a fast way to get a nice view of the product.
Check it out yourself on gap.com or any of their other company sites.
